READER PROFILE.

POP STARZ

Female; 99%

Average Age; 18

In school, in a relationship; 35%

In college/Uni, in a relationship; 65%

STYLISH – knows what style she follows!

8/1O readers have bought or downloaded something by a featured artist in the magazine.

INTO THE POP!

            Favourite radio station - Kiss, Red Dragon FM or Radio One.

LIKE TO KEEP UP TO DATE!

• 85% say it is important to keep up to date with the latest music
• 98% are passionate about music!
• 51% go to the cinema and other outings at least once a month
• 62% say it’s important to keep up with the latest fashions

BIG SPENDERS!

• £6O spent on downloading songs on itunes a month
• £3O spent on CDs a month
• £5O spent on the latest fashion a month.

COLLECTION;

• up to 5OO songs and more on itunes list
• 5O+ CDs in collection
• 25O items of clothing in wardrobe

TOTAL SPEND;

• CDs; £11.4 million
• DVDs; £4 million
• Life Events; £5.4 million
• Downloads; £2.8 million

AVERAGE SPEND PER MONTH;

• CDs; £4O million                             • DVDS; £15
• Live Concerts; £2O                        • Downloads; £2O

                                MASSIVE SPENDING POWER!